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Making Sense of Modern Search Behavior Over the past couple of years, I have watched search engine optimization shift from a game of keywords and backlinks to something far more nuanced. Users now ask questions in full sentences, and the systems that answer them have grown smarter. It is not just Google anymore. Answer engines like ChatGPT, Perplexity, and Bing Chat interpret intent and deliver direct answers. That changes how we think about SEO. If your site does not speak